In this short session, we’ll be exploring this big topic alongside Neil Glew, Senior Solutions Specialist at Microsoft Gold Partner annata. We’ll be candidly discussing the impact bad data management can have on your business. The business challenges of managing its Master Data, and provide some real insight on how clever e-commerce is helping businesses with this ongoing challenge.
You will leave with an understanding of:
- The impact poor data management can unknowingly have on a business’s online strategy, and on its customers.
- The breadth of data challenges that businesses are experiencing.
- The business opportunity that can be released by getting ‘Master Data’ right.
- But more importantly, we’ll also provide you with some actionable insight on how to better leverage your Master Data to create better customer engagement.
Neil Glew, Senior Solutions Consultant, annata
Nicole Fearon, Channel Sales Manager, Sana Commerce