On-demand Webinar

Leveraging your Master Data for better customer engagement through e-commerce

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Data is the lifeblood of any organisation, but is rarely used to its full capability.

You will leave with an understanding of:

The impact poor data management can unknowingly have on a business’s online strategy, and on its customers.
The breadth of data challenges that businesses are experiencing.
The business opportunity that can be released by getting ‘Master Data’ right.
But more importantly, we’ll also provide you with some actionable insight on how to better leverage your Master Data to create better customer engagement.

Speakers:

Neil Glew, Senior Solutions Consultant, annata

Nicole Fearon, Channel Sales Manager, Sana Commerce

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