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7 E-Commerce Best Practices to Meet Your B2B Buyers’ Demands

Practical Tips for B2B E-Commerce Optimization. Jump to the form!

This year, we conducted research on the B2B buying process (and the preferences of B2B buyers) in 2019. Here are our key findings.

Based on the results of our B2B Buying Process 2019 Report, we’ve put together 7 e-commerce best practices to help you meet your B2B buyers’ demands and overcome their challenges online.

In this webinar, you’ll learn how to:
  • Optimize your site for search engines (SEO)
  • Improve your on-site search function
  • Ensure your team has digital expertise
  • Simplify your web store navigation
  • Enhance your online product descriptions
  • Leverage marketing automation
  • Gather your own buyer feedback
Watch our on-demand webinar to learn how you can apply these best practices to your own business!



Giuseppe Ianni
Business Development Director at Sana Commerce
Giuseppe has 11 years of experience in the e-commerce industry for the Microsoft Dynamics and SAP channels. During this time, his focus has been on educating clients and business partners on e-commerce strategy and trends, and how businesses benefit by taking advantage of online sales.

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